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SAP closes $600K+ with Potion's AI Generated videos

  • 2 mins

SAP closes $600K+ worth of contracts and 8 new customers by adding 1,200 AI-generated Potion videos in their sales outreach


Key Results

Videos sent 1200
Deals closed 8
Annual contract values Ranged from: $30K - $200K
Total Revenue 600K+ 


Overview – Who is SAP?

SAP is a leading enterprise software company that specializes in providing ERP systems to mid-market and enterprise clients globally. With a global reach and a reputation for excellence, SAP is dedicated to helping companies streamline their operations and improve their bottom line.

Challenge: Outbound sales close rate has flatlined ❌

SAP was facing a decline in their outbound sales performance, as they struggled to connect with high-level decision makers who were interested in purchasing their ERP systems. They needed a way to personalize their outreach efforts and make an impression. 

Solution: Use Personalized Video Generation to Pique Interest and Increase Sales ✅

SAP turned to Potion to produce personalized videos, without spending hours recording. 

With Potion, SAP was able to send out 1200 personalized videos in just a few hours, each tailored to greet the prospect by name and automatically updated with personalized content such as the prospect's website or other relevant media.

The results of the initial campaign were staggering, from their 1200 videos SAP closed eight new deals ranging from $30K-$200K. This successful outcome proves that personalized video campaigns can significantly improve sales performance and help connect with high-level decision makers. 

The SAP team is currently expanding the use of Potion's personalized videos, by infusing them in their sales and marketing campaigns.

Is Potion right for me?  

If you're looking to improve your outbound sales performance and connect with high-level decision makers, consider using Potion's personalized video campaigns. With a proven track record of success, Potion can help you reach out to thousands of prospects with personalized video content that speaks directly to their needs and interests. Don't wait - explore Potion today and discover the power of personalized video campaigns for your business.


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